A lot of people have good ideas for the start of a new publication. Lamentably, few ever develop their ideas into successful realities. What makes the difference between success and failure? We've found there are three predominant factors.
The following pages describe these risk factors, and offer suggestions on how to overcome them. And, finally, at the end of this section, you will find an online self-test. Take it to find out how well suited you are to be a publication start-up entrepreneur!