Dear Editor:

If you're like me, you know that editing's no snap. In fact, probably no one knows it better than you -- a professional involved right on the firing line. You're required to be creative, innovative, skillful, and yet operate by a schedule others wouldn't even believe!

What can ease that burden? What can help you to function at your creative best, no matter what? I've found that sharing in the ideas and techniques of other editors is the secret. It's a way for getting new ideas to solve problems and to keep a fresh perspective.

With the aid of EDITORS ONLY, you'll be able to do it, too. EDITORS ONLY is the monthly newsletter for editors like you. It gives you the opportunity to share in the experiences of the nation's top editors, monthly.

And now, for a limited time only, you can subscribe at a $5 savings.

Click here to subscribe now at a discount...

You'll find EDITORS ONLY's subscription price to be small compared to the enormous benefit you'll receive. In fact, with the responsibility for the editorial success of a publication resting on your shoulders, you can't afford to pass up this resource.

Every issue, EDITORS ONLY will pitch in to keep you at your best. When it's time to plan. To think. Figuring out how to outsmart the competition. Understanding how to please your readers. Staying at your creative best. EDITORS ONLY will help you in all these important areas.

Just how will EDITORS ONLY help you?

Here's an example. A business magazine editor in the Midwest confides: "I always sit here and fret over whether I've got my editorial content on the mark, and if I'm talking to my readers in the right way."

How does this editor get an indication of reader response, quickly and inexpensively? EDITORS ONLY suggests she could send her table of contents and a cover letter to a random sample of readers each month, asking them to rate articles from "extremely helpful" to "no value." She (and you) might be pleased with the results -- or maybe surprised.

Tips like this in how-to-do-it language abound in EDITORS ONLY. To get them, all you have to do is subscribe.

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Take another example. An East Coast editor laments that editors "are the worst managers in the world. We work best when we're alone," he says. "The rest we do by the seat of our pants."

Well the seat of your pants won't wear thin if you read EDITORS ONLY. How to reduce management problems. How to do more with a limited budget. How to set appropriate salary levels. How to work with problem employees. All these vital topics are covered by leading editors and consultants writing in EDITORS ONLY. And for you personally, they will tell how to manage your time better, how to cope with pressure and how to get better and more work from your staff.

More than help with today's problems, EDITORS ONLY will spark your imagination. You'll receive ideas you would have never received without talking to all the top people or by second guessing what others might have done!

You'll find EDITORS ONLY to be lively and up-to-the-minute. You'll be in touch with what other editors are doing and thinking. They'll share their "trade secrets" because they know they're talking to other serious professionals, like you.

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Your subscription will bring you ways to: Make the most out of the Internet ... Write quicker and more clearly ... Edit to the heart of what your readers want ... Graph trends and statistics ... Crop photos for more impact ... Improve your publication's appearance ... Motivate people to work before deadline arrives ... Establish and use editorial performance standards ... Catch those last minute errors in proofreading ... Hire the right people and fire those who aren't working out ... Handle job stress ... Develop synergy between your publication's editorial, advertising, and circulation activities ... Research reader opinions ... and more!

The advice in EDITORS ONLY comes from editors who have faced your problems. People very much like you. It is put together by me, William Dunkerley, a veteran of several publications.

Also offering expertise are top professional experts like nationally known journalism professor Peter Jacobi. He shows how to make your articles more intriguing and interesting. Leading copyright attorney Ellen Kozak explains how to protect your intellectual property and stay on top of copyright law. And award-winning designer John Johanek illustrates how to give your publication maximum visual impact.

I'm so certain that you'll benefit from EDITORS ONLY that I'll guarantee your satisfaction. If you're not completely convinced of its value, I'll refund the unused portion of your subscription at any time.

But I'm betting that you won't cancel. Not when you're receiving the valuable, behind-the-scenes information in EDITORS ONLY.

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Your EDITORS ONLY subscription will bring you items like: The salaries of other editors (by job title and other groupings) ... Coming events ... Where to learn more about any topic ... Where to find the right freelancers ... What other editors pay writers, artists and cartoonists ... How successful budgets are planned and carried out ... What perks are being received by editors of other publications.

And EDITORS ONLY will bring you even more! The newsletter is a constantly updated reference tool. It tells what's happening in the editorial field. From new editorial techniques, to the latest in design trends, to fresh approaches to sticky management issues, you'll find it all in your issues of EDITORS ONLY . It's all delivered right to you for you to read.

Really now. Do you want to be without all the benefits EDITORS ONLY has for you? Subscribe now while the low introductory prices last!

Order your subscription now. It will do two very important things for you. First, you will get in under the introductory offer. That means you can subscribe at only $84 (in the U.S.) and save $5 off the regular subscription price. Second, you will immediately begin receiving the best editorial advice available as your issues begin to arrive. Click here to subscribe online, or send your subscription order to:

Editors Only
275 Batterson Drive
New Britain, CT 06053 USA

I promise that you'll find EDITORS ONLY invaluable -- and back that up with my offer for your money back if you don't agree.

Sincerely,

William Dunkerley
Editor

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[Note: Non US subscribers, please send payment by postal mail. Subscriptions for Canada are $95 ($90 with this introductory offer), and $105 elsewhere ($100 with this introductory offer). Mail to: Editors Only, 275 Batterson Drive, New Britain, CT 06053 USA]