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Subscriptions Now Available on the iPad

Posted on Thursday, May 26, 2011 at 12:44 AM

In the news: The New Yorker and Wired iPad Subscriptions.

Condé Nast's The New Yorker recently became the first magazine to offer a subscription in the iPad app store. Other magazines such as GQ have followed suit.

Elsewhere, Wired has also begun offering subscriptions on the tablet device. In the past users could purchase individual issues only. Now, the tablet magazine edition will be available to digital subscribers for a yearly rate and to print subscribers as a free perk. The magazine describes its model thusly: "Subscribe once, read anywhere, anytime." The research and development doesn't end with the iPad; the magazine also plans to explore desktop, Android, and smartphone publishing.

Annual Wired iPad subscriptions are $19.99 (one issue per month), monthly subscriptions are $1.99, and individual issues are $3.99. Read more.

Also Notable

Digital Content Creeps Up on Print

The U.K.'s Future Publishing Limited has posted its first-ever digital profits in the first half of 2011. The numbers are impressive: According to PaidContent.org, digital revenue is up 30 percent, and both the Lick of the Day app (an extension of Future's Guitar World magazine) and MacLife magazine had over half a million downloads this spring. Future's digital editions are experiencing meteoric growth (up ten times over last year), while print edition sales have been weak.

For the time being, most digital Future magazines are replicas of the print editions, but tech magazine T3 is published on the iPad. Read more.

Should You "Mobilize" Your Website?

According to Outspoken Media, content providers need to be reaching out to their mobile users. More and more users are seeking out information on their smartphones, and publications must capitalize on this trend in order to reap the full benefits of the digital wave. Outspoken Media goes a step further and warns, "To be a site that doesn't render in mobile is similar to not having a site at all." The site offers five tips for making online content mobile-friendly. Read more.

Social Networking Demographics

Curious about who is using the popular social networking websites? AdAge.com has compiled statistics regarding Facebook, MySpace, and LinkedIn. The statistics might reveal where your magazine might be best served in the social networking universe. Read more.

The Bundling Approach

Could bundling of print and digital content be a lucrative solution for magazine publishers? According to The Wall Street Journal, more and more publications are experimenting with a new model: charging for digital content and throwing in the print product as a free or deeply discounted digital subscription perk. In the past, the trend has been the inverse: to monetize the print edition and give away online content for free. Will more and more magazines jump on the print-as-perk bandwagon? Read more.

Next Issue Media Newsstand

Last week, Next Issue Media launched its Android alternative to the iPad digital newsstand. The digital magazine store is a collaborative effort by several magazine giants (including Condé Nast and Hearst) to provide alternatives to iPad editions. Next Issue Media hopes to make over three dozen titles available by the end of the year. Read more.

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