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Magazine Pay Equity in 2018

Posted on Tuesday, October 30, 2018 at 1:59 PM

In the news: Looking at the findings from the latest Sales and Marketing Salary Survey from Folio:.

This month, Folio: released the results of its 2018 Sales and Marketing Survey. The news regarding gender pay equity is a mixed bag. According to Kayleigh Barber of Foliomag.com, "in all of the marketing and sales positions we surveyed, males out-earned females by an average of $10,000 more in their total compensation. And in both departments, this was split equally between base salary differences and bonus compensation differences, with men earning an average of $5,000 more in each of these areas."

Men are still outearning their female counterparts in directorial sales and marketing roles, but, reports Barber, "female audience developers and account executives/content marketing professionals are out-earning their male counterparts and in some instances, are taking home thousands more." See more of the survey findings here.

Also Notable

Video Magazine Content Audiences Growing

The latest Magazine Media 360° Brand Audience Report (for August 2018) shows a shift in reader habits. Audiences for print, web, and digital magazines were down, while mobile audiences (in particular audiences of video magazine content) are on the rise. The report shows a jump of nearly 48 percent in audience for video magazine content. Read more here.

Thrillist Union Contract Ratified

The Thrillist editorial staff has just ratified a union contract with the Writers Guild of America East. The contract sets a baseline salary of $50,000 for staffers and guarantees paid parental leave for primary and secondary caregivers. The vote was unanimous. Read more here.

2018 Folio: Show

This month, Folio: hosted its annual Folio: Show. This year, publishers talked about taking risks in the name of audience development and subscription growth. Read more about the discussion here.

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