The Magazine from Cover to Cover (2nd edition), by Sammye Johnson and Patricia Prijatel

The Magazine from Cover to Cover combines two previous editions: Magazine Publishing and The Magazine from Cover to Cover. This comprehensive edition is a must-have for magazine newbies and professionals alike, with coverage of editing, design, management, industry history and research, circulation, and many other topics. The authors have also added sections pertaining to new media and current advertising issues. Editors and publishers of various publication types (from consumer to association) will find this book a valuable addition to their bookshelves.

Of particular interest is the wide array of research pertaining to the magazine industry. The book includes data, case histories, anecdotes, and historical overviews of American magazine publishing.

The Magazine from Cover to Cover is published by Oxford University Press (416 pages, paperback). It is available for $38.00 on the Editors Only "Books" page under the "Books on Publishing" heading.

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