A New Opportunity for Editors?
Posted on Wednesday, July 27, 2011 at 10:50 PM
In the news: Content services and editorial expertise.
Whether
you work as an editor of magazines, newspapers, or books, odds are that
you have worried about job security in the last three years or so. You
have likely asked yourself how you might parlay your editorial acumen
into a new career if presented with a pink slip, and worried that if
your industry went belly-up, there would be a flood of displaced editors
to a marketplace devoid of job opportunities.
But there are
opportunities for editors beyond the traditional media outlets. Because
publishers are shifting their focus from editorial products to editorial
content (with many publishers dropping the magazine/newspaper/book label
and dubbing themselves "content producers"), this means that editors are
picking up skills that might be useful in content specialist positions.
According to Jonah Bloom, former editor of Ad Age and current
executive director of content strategy at the Kirshenbaum Bond Senecal &
Partners agency, the shift from traditional editing positions to
content-oriented ones can be a natural one. Last week, Folio:
interviewed Bloom, and he offered his thoughts on the new opportunities
for editors in the content service arena. Read
more.
Also Notable:
Forbes and
Techonomy Partnership
Techonomy Media and Forbes have teamed
up in a strategic partnership. According to Folio:, Techonomy
(founded by former Fortune editor David Kirkpatrick) began with the
intention of offering "original reporting, opinion, aggregated content
and contributed long form journalism, as well as a combination of
publishing, teaching, consulting and partnerships." Read more about the
partnership here.
Goodbye,
Newsweek.com
Last year, Newsweek went under and was
purchased for $1 by the late Sidney Harman. The magazine later merged
with the Daily Beast website. Now users will be able to access Newsweek
content on its own Daily Beast website channel, and the Newsweek.com URL
will disappear. Read more.
Martha
Stewart Living on the iPad
According to Gael
Towey, creative and editorial director of Martha Stewart Living
Omnimedia, "You have to invest in the future if you want to be in the
future." To that end, his magazine has expanded its staff to facilitate
smoother tablet publication. Print editors and designers also work on
the tablet addition, but the company has added four staffers for video
production, art direction, production, and editing. Read
more.
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