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Performance-Based Writing Pay

Posted on Tuesday, February 28, 2012 at 11:27 AM

In the news: Forbes magazine's new approach to journalism.

Forbes magazine has adopted a performance-based pay structure for its writers. The model, which the magazine called "entrepreneurial journalism," rewards writers whose articles attract large audiences. Response to this approach has been mixed.

The "entrepreneurial journalism" model shifts much of the onus to the writer, whose compensation now depends on the magazine's visibility. Suddenly, journalists must also become marketers, peddling their content across various social media platforms and incorporating search engine optimization (SEO) techniques into their reports. Read more about Forbes's model here.

Also notable

Integrating Tablet and Mobile Magazine Production

Workflow can be challenging for magazines with digital presence in both tablet and mobile form. Magazines are in hot pursuit of cross-platform publishing tools to simplify the process and maximize resources. Adobe InDesign is tinkering with its HTML 5 features to allow publishers to design content just once (instead of multiple times for different platforms). Read more about cross-platform publishing and workflow here.

Editing and Branding

Brand-financed magazines, once considered a fad, have proven lucrative for many parent companies. BLK DNM, a jeans brand, has developed a brand magazine available to customers in one of two ways: 1) free with online orders or 2) available in-store on a "pay-what-you-want" basis, with all proceeds going to charity. Read about more brands that have developed magazines as advertising tools here.

Long Form Journalism

Shrinking publication budgets and shifting reader habits have dealt a hearty blow to the art of long form journalism. The MATTER project is looking to reverse this trend away from in-depth reporting. Read more about MATTER here.

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