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What Is Your Magazine's Digital IQ?

Posted on Monday, July 30, 2012 at 8:39 PM

In the news: L2 calculates the "digital IQ" of consumer magazines.

Magazine editors have had to evolve quickly in an increasingly digital world. How well have they adapted to digital, mobile, and tablet publishing? L2, an entity dedicated to helping various sectors digitize, has calculated the "digital IQ" of 80 consumer magazines.

According to L2, Wired has the highest digital IQ of them all. Also among the top ten are The New Yorker, Cosmopolitan, and Better Homes and Gardens. These magazines and others are leading the digital pack; however, many magazines still struggle to establish a successful digital presence.

What are these magazines doing wrong? Among other things, they aren't engaging subscribers via social media. According to Mediapost's roundup, only half of magazines allow Facebook subscribers to post on their timelines or walls, and only 20 percent or so post more than ten times per day.

To read more about L2's findings, click here.

Also notable

Next Issue Media App

Recently, the Next Issue Media app launched on the iPad. With one subscription, users gain access to a variety of magazines offered up by five major publishers. This single-fee subscription structure is making waves in the news. Could Next Issue Media be the Netflix of digital magazine publishing? Read more here.

People's Mobile Redesign

People magazine has revamped its mobile edition to a "responsive design" powered by HTML5. This new design protocol offers the magazine increased adaptability as new reading devices emerge and empowers editors to maintain the site. Read more about the redesign here.

Weekly Reader Folds

After eight decades, popular classroom newspaper Weekly Reader has folded. Parent company Scholastic plans to merge the publication with its existing Scholastic News. The closure means layoffs for all but five of Weekly Reader's staffers. Read more here.

New ASME President

In May, the American Society of Magazine Editors elected a new president to replace two-term president Larry Hackett (managing editor of People). Self editor-in-chief Lucy Danziger now holds the title. Read more here.

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