« Hurricane Sandy and the Publishing Industry | Home | The Fog Index »

Editorial Content for Wal-Mart

Posted on Sunday, December 30, 2012 at 6:13 PM

In the news: Magazine publisher Condé Nast has teamed up with Wal-Mart to create an in-store beauty magazine.

Retail giant Wal-Mart has started publishing a 12-page glossy magazine called BeautyScoop. The magazine is available online, in stores, and via direct consumer mailings. The glossy is more than just a store catalogue; it also contains editorial content. Features include fashion advice and how-to's.

Reportedly, Condé Nast produces the entire magazine; however, Condé Nast is not credited anywhere in the issue. Editors from Allure, Glamour, and Lucky (all Condé Nast brands) contribute beauty and fashion advice. Read more about this custom publishing venture here.

The Daily's Last Edition

Earlier this month, The Daily, News Corp's iPad newspaper, went online for the last time. Rupert Murdoch has shuttered the digital publication, citing insufficient audience and an unsustainable long-term business model. Some staff members will transfer to the New York Post. Read more about the digital newspaper's closure here.

New Yorker to Turn Over Interviews

Last week, a judge ordered the New Yorker to submit recordings of interviews with Graham Spanier, former president of Penn State. Spanier is currently facing obstruction of justice and perjury charges, among others. The tapes may contain evidence regarding his role in the Sandusky coverup. The New Yorker countered the court order with a claim that Spanier was a confidential source, but the claim was dismissed. Read more here.

Magazine App Summit

Earlier this month, magazine publishers convened at MediaBistro's App Summit. Various digital publishers offered up tips for creating better apps. Perhaps the most compelling piece of advice: Digital publishers shouldn't worry too much about editorial calendars. Instead, says Paul Canetti of MAZ. Because digital is inexpensive, production schedules are much more flexible. Read more advice from the summit here.

Add your comment.

« Hurricane Sandy and the Publishing Industry | Top | The Fog Index »