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Thriving Food Magazines

Posted on Wednesday, February 27, 2013 at 10:02 AM

In the news: These are trying times for magazines, but food magazines appear to be leading the pack.

Retail stores are seeing diminished print magazine sales, but that doesn't mean that all magazine categories are suffering. Although consumers are spending conservatively these days, food magazines seem to be holding up well compared to magazines in other categories.

Hearst recently launched a food magazine, Delish, exclusively for Wal-Mart. The magazine has done so well since its November 2012 launch that Hearst plans to publish on a quarterly schedule. Read more about the success of Delish and other food magazines here.

Also Notable

Magazine Website Traffic Booming

Magazine website traffic is on the rise as more and more readers turn to apps and Web content. Cooking Light and Forbes have been particularly successful. Unique visitors at Forbes.com are up 26 percent over last year, and unique visitors at CookingLight.com are up 47 percent over last year. Read more here.

Women and Online Magazines

Tablets still tend to account for a low percentage of a magazine's revenue. However, more and more female magazine readers are adopting portable reading devices with 7-inch screens. This has led to an increase in the number of female online magazine subscribers. Read more about tablet adoption here.

Hearst's Designer Visions

Every year, Hearst editors-in-chief and designers team up to showcase the latest home decorating trends for the Designer Visions event. Top editors from Elle Décor, Veranda, and House Beautiful participated in the event. The event provides readers with a real-life manifestation of their magazines' design principles. Read more here.

Fashion Editors on the Move

A recent piece in the London Evening Standard discusses some of the alternate avenues top fashion editors are pursuing. Some are taking their expertise to the shop floor, while others are trading in print magazine publishing for fashion websites. More and more stores are looking to magazines staffs when recruiting new hires. Read more about this trend here.

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