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Multiple Magazine Covers

Posted on Saturday, June 29, 2013 at 2:33 PM

In the news: Some magazines are releasing multiple versions of issues with different cover images.

Magazine editors continue to experiment with different content delivery strategies to lure more readers and attract more advertisers. One trend on the rise is multiple magazine covers -- i.e., single issues that are released to newsstands and app stores with different cover variations.

This is no fledgling trend; most of the major magazine publishers, including Condé Nast and Hearst, are putting out magazines with multiple cover versions. This allows magazine designers to flex more creative muscle and editors to create different impressions using different cover copy on each version. Already, Cosmopolitan, Sports Illustrated, Food Network Magazine, and Time, among many others, have experimented with multiple cover versions. A recent NYTimes.com piece boldly states, "How many front covers does a magazine have? The logical answer -- one -- is outdated." Read more here.

Also Notable

Digital Magazines: More Local and Global?

A recent PBS.org piece suggests in its title that "Digital Mags Can Be More Local, More Global, Than in Print World." The article discusses how, thanks to digital publishing, magazines have become increasingly available internationally and have found ways to tailor content based on readers' geographic locations. The piece discusses iPad app Foli, which allows businesses to create digital magazine racks for their visitors. These virtual magazine racks could eventually replace tabletop magazine stacks in lobbies and waiting rooms. Read more here.

Tablet Magazine Statistics

Tablet sales may top 190 million this year, according to International Data Corp. projections. However, readers in both the 30-49 and 50-64 demographics spent just 6 percent of their tablet time reading magazines. (Readers in the former demographic tended to read more e-books, while readers in the latter read more digital newspaper content.) Read more here.

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