In the news: What makes a great magazine editor?

During the week of June 16, the New York Times ran a three-part series, "What Makes a Great Editor?" Times Insider staffers asked reporters, columnists, and photographers to discuss some of the traits behind the best editors.

In part 3, reporter Amy Chozick says, "A strong editor can read 3,000 words and immediately home in on the one salacious detail buried in paragraph 17 that readers will remember and talk about months after the story runs." According to reporter John Schwartz, "A great editor is smarter than me ... A great editor remembers that every reporter is deeply insecure, but doesn't abuse that knowledge." Click for part 1, part 2, and part 3.

Also Notable

Digital Magazine Watermarks

More and more magazines are enhancing their print and digital content with digital watermarks. According to Digimarc.com, "A Digimarc ID is a unique signal (or pattern) that is added into print, audio, video or packaging to trigger branded experiences on customers' mobile devices. These digital identities can't be seen or heard by people but mobile devices and POS image scanners can detect them." See which magazines are already using this technology here.

Making It as a Fashion Editor

This week, Alicia Adamczyk of Forbes.com shared advice from top fashion magazine editors from the Fashionista.com conference in New York. The editors advise potential editorial job applicants to keep cover letters short, study the brand extensively before an interview (and be able to answer questions about it), and network with fellow magazine professionals. Read more here.

Print Magazines as B2B Marketing Tools

When the Alliance for Audited Media releases its annual circulation data, it's often free brand magazines at the top of the list. In a recent Business2Community.com piece, Angela Everitt examines the concept of magazines as "non-traditional" marketing tools. Read the discussion here.

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