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Magazine Content Consumption Rising

Posted on Thursday, October 30, 2014 at 2:46 PM

In the news: The Association of Magazine Media's latest study shows that magazines are still a hot consumer commodity.

A recent study by the Association of Magazine Media (MPA) has found that magazine content consumption is up 10 percent from last year. In a recent BusinessAdministrationInformation.com piece, Erin Palmer writes, "The growth, study authors reveal, is largely attributed to a 98% increase in mobile readers. Digital and print publications increased 2.1%."

The findings are significant on multiple levels. There is the good news that hunger for magazine content appears to be growing. Moreover, this study marks the first time the MPA has used its new "Magazine Media 360°" metric, defined thusly on the MPA website: "Magazine Media 360° is a newly created industry metric that captures demand for magazine media content by measuring audiences across multiple platforms and formats (including print/digital editions, websites and video) to provide a comprehensive and accurate picture of magazine media vitality. Magazine Media 360° uses data from leading third-party providers and from the reader universe. This is the first time ever by any media to measure and communicate cross-platform consumer demand by brand." Read more about the study here.

Also Notable

Digital Circulation Success Quantified

How can editors of multimedia (i.e., print and digital) magazines measure circulation success? According to D.B. Hebbard of TalkingNewMedia.com, goals vary from brand to brand. However, he finds that many editors and publishers aim for at least 10 percent of their circulation to be digital. Read his analysis, and his thoughts on digital-only circulation success, here.

2014 EPPY Awards

This week, EditorandPublisher.com announced the winners of its annual EPPY Awards for media-affiliated websites. Among the winners were NewYorker.com and TIME.com, which tied for best redesign/relaunch among media websites with at least one million monthly visitors, and the Wall Street Journal for best daily newspaper website with at least one million monthly visitors. See the complete results here.

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