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A Changing Media Landscape

Posted on Tuesday, June 30, 2015 at 1:21 AM

In the news: Reevaluating the very definition of magazine content.

For many magazine brands, the very concept of content continues to reinvent itself in the digital age. Earlier this month, content marketer Michael Winkleman discussed the "the changing seas that take us in new directions each time we think we've found our way" on Folio.com. Over the last few years, has seen a sea change in the form his content takes. He writes, "Instead of magazines being the mainstay of our operation, we're not producing a single magazine. Instead, we've been creating white papers, annual forecasts, blogposts, infographics, microsites, advertorials, native ads, toolkits, display ads, webinars and even a retro ViewMaster reel."

Winkleman draws upon his recent experience reinventing award categories for the Content Council's Pearl Awards to reflect how much the industry has changed. Read more here.

Also Notable

An App to Find Print Editions

As print distribution dwindles and newsstand presence wanes for many print brands, readers are having a harder time finding the print editions they want. Here to save the day is MagFinder, a recently launched app from MagNet that helps readers find nearby retailers that carry their favorite print magazines. The app comes at an important time. As reported on Folio.com, MagNet itself posted some pretty bleak numbers: as of Q1, "there were 8,000 fewer stores selling magazines than a year ago." Read more here and here.

Iconic Pop Culture Magazine Covers

Earlier this month, EOnline.com posted its picks for the most noteworthy (and notorious) celebrity magazine covers in history. The retrospective takes readers through the decades, from the 1940s through the present, featuring covers from Life, Harper's Bazaar, and Vanity Fair. See the collection here.

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