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Print Magazines as Luxury Items?

Posted on Thursday, July 30, 2015 at 10:42 PM

In the news: Michael Brunt of Foliomag.com explores print magazines' possible future as a luxury item.

Could print magazines go the way of vinyl? In asking that, we don't mean to suggest that print is becoming obsolete. To the contrary, vinyl records have seen a recent resurgence as highly coveted luxury items for die-hard music fans. Earlier this month, Michael Brunt discussed this very concept in a Foliomag.com piece entitled "Unpacking Print's Luxurious Future." In it, he emphasizes that print is here to stay and that it "will still be a huge component of circulation, and at some point there will be a leveling point where the digital migration slows almost to a stop." However, he asserts, print readership will narrow to a core group of a readers and print magazines themselves will become "affordable luxury items." Read his complete analysis here.

Also Notable

Top Lifestyle Magazines on Social Media

Last week, MarketWatch.com published findings from a recent Engagement Labs, which ranked the most successful lifestyle magazines on Facebook, Twitter, and Instagram. The top men's titles were Sports Illustrated, Complex, and SLAM; the top women's titles were Cosmopolitan and Us Weekly. Read the complete article, contributed to MarketWatch by Engagement Labs itself, here.

Leaders in Digital Audience Growth

Time Inc. and Condé Nast experienced the highest digital readership growth in the first half of 2015, reports the New York Post this week. Condé Nast grew 20 percent during that period, and Time Inc. grew up 14 percent. Other major publishers also fared well, including Hearst with 8.1 percent digital audience growth and Meredith with 6.5 percent growth. Read the complete New York Post roundup here.

Pearson PLC Shifts Focus to Education

This week, two developments have put publisher Pearson PLC in the media spotlight. The first development: the publisher has sold most of its FT Group, which includes major financial newspaper The Financial Times, to Nikkei Inc. of Japan. The second development: the company reportedly plans to sells its stake in business magazine The Economist. This marks a decisive shift away from business publishing as the company focuses on its education properties. Read more here.

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