In the news: A popular fashion magazine has teamed up with multiple brands to launch an e-commerce site.

This week, Marie Claire magazine launched its e-commerce site, Marie Claire Edit. According to Dan O'Shea of RetailDive.com, the new platform features brands such as Farfetch, Topshop, and Net-A-Porter. The site will also partner with Pinterest, encouraging users to create Pinterest boards highlighting their favorite products with the opportunity to win a voucher from fashion retailer Farfetch.

Summing up the wider implications for the magazine industry, O'Shea writes: "This type of endeavor might have raised eyebrows in the magazine world not so long ago, potentially muddying the waters between a magazine's editorial mission and its revenue interests.... Separating Marie Claire Edit from the core magazine site may mitigate concerns about sales links overloading editorial content or too much content getting in the way of sales efforts."

Marie Claire's fashion editors will power the site. According to Lucinda Southern of Digiday.com, "Six of Marie Claire's fashion editors will write daily features exclusively for the site, from which users can click through to other articles featuring products ranging from high street to designer."

Read more about the new e-commerce platform here and here.

Also Notable

Glamour Shutters Print Edition

Last week, Glamour magazine announced that it was shuttering its print edition after nearly 80 years in print. Citing Condé Nast's announcement, Lucy Bayly of NBCNews.com reports that "other than a few special issues to 'celebrate big moments,' the magazine will only exist online as of the February 2019 issue." According to the New York Times, as quoted by Bayly, editor-in-chief Samantha Barry has told staffers that the company was moving away from its print product to focus on video and social media content. Read more about the changes here.

Paywalls Making a Comeback

Several publishers have recently begun paywalling their content. In a November 12 piece on NYTimes.com, Jaclyn Peiser lists Bloomberg Media, The Atlantic, and several Condé Nast titles as publishers releasing content behind paywalls. Most recently, New York Media began doing this on NYMag.com and its affiliated network of websites (including Vulture and Grub Street). Read more here.

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