A Mega Meta Menace?
Posted on Sunday, October 31, 2021 at 10:42 PM
Here we go again: More threats to editors from social media and
political interests.
By William Dunkerley
When
you hear the term "censorship board," what pops into your mind? The old
Soviet Union? Contemporary nations with dictators? The connotations all
seem to be negative. They reflect constraints upon prerogatives we
mostly take for granted.
Yet the topic of regulating Facebook is
upon us. Facebook has been a problem for editors of curated content
publications for some time now. Along with Google, it has captured a
lion's share of digital advertising revenue. That leaves less for our
publications, and that tends to constrain our editorial budgets.
The
Burgeoning Content Regulation Problem
Now Facebook, with its
new corporate name Meta, is bringing a new problem our way. It's content
regulation. There are widespread beliefs that Facebook plays a negative
role in the lives of many. While Facebook is certainly a visible
culprit, the concerns also extend to other social media platforms.
Those
in politics are aware of the platforms' enormous capacity to influence
people, voters in particular. Various factions are seeking advantage by
constraining opposition through regulation. If that is accomplished
through government regulation, it is clearly censorship, no matter how
desirable the end might seem to advocates.
The other thrust to
"regulate" Facebook et al. comes from the education and mental health
community. Many from both communities believe that Facebook and other
social media platforms are responsible for an alarming increase in the
number of teen suicides. Bullying and access to children by criminals
are cited as untoward influences.
Blaming social media
exclusively for all that might be somewhat of a technophobic reaction,
however. History shows us that, in an earlier era, TV was earnestly
blamed for corrupting the youth.
Alternatives to Regulating
Content
Nonetheless, unlike the political issue, the teen
issue is something that can be solved without regulating content. If
that age group is indeed negatively impacted by certain types of social
media platforms, their use can be regulated just as is alcohol and
tobacco use. It might be challenging to rally compliance and to enforce,
but it wouldn't result in our venturing toward a society of censorship.
There
are some very big problems with censorship. First of all, it puts some
person or persons or their algorithms in charge of what is permissible.
That power can be used not for societal good but for the benefit of
those in charge.
Second is the problem of mission creep. Once
censorship gets started in one area, the control mechanisms can easily
be extended to include areas that include your publication's content,
whatever it might be.
And finally, all the political talk and
bluster over content "regulation" could reach a dead end with the
Supreme Court. It is questionable whether the high court would sustain a
clear affront to First Amendment rights.
Practical Solutions
Within Reach
Meanwhile, as the threats of regulation blare
on, time is being wasted for finding practical solutions to whatever
real problems are actually involved. Some politicians might realize
short-term wins for trumpeting alarms and calling for censorship of
content. But tolerating that will only delay the realization of workable
solutions.
Actually, there is a practical step that can be taken
right away that would be far less disruptive than age restrictions for
teens and less dangerous than political censorship. It is to repeal
Section 230 of the FCC regulations. We discussed the perils of that law
last January in "Section
230 May Bury Us."
This law in effect immunizes social
media platforms from legal actions related to their online content. It
was never intended to serve that purpose when enacted, but that is its
practical effect now. Repealing Section 230 would allow parents to sue a
platform if its content caused injury. Likewise it would allow for
adjudicating political damages from malicious online mischief.
While
disallowing the platforms' Secton 230 protection is a simple and
practical step, it is likely to be fiercely opposed by the tech giants
involved. Likewise this would be an obstacle for imposing age
restrictions or any other measures that might negatively impact their
business agendas.
The platforms have enormous financial resources
to deploy in resistance. That massive power is itself another problem. A
West Virginia publisher brought suit against Facebook and Google for
monopolizing digital ad revenue. Earlier, Forbes reported that
"the Federal Trade Commission and 46 states sued Facebook" for certain
heavy-handed business practices.
But in late June, Business
Insider reported, "Facebook hit a $1 trillion valuation for the
first time on Monday after an antitrust court victory. A US judge
dismissed two lawsuits lodged against Facebook by the FTC and state
attorneys general."
Editors Only's normal function is
to focus on practical tips and advice concerning matters directly
related to the everyday jobs of editors. It is with some reluctance that
we depart from that to deal with threats to the profession overall.
This
is really something that our professional associations should be doing.
But they don't seem to be in the forefront of protecting us all. In the
distant past I've seen that some were active in dealing with postal and
tax issues related to the publishing business.
But in today's
technology-driven environment, the associations do not seem up to the
job at hand. If you have any ideas on how to remedy this deficit, please
let us know!
William Dunkerley is principal of William
Dunkerley Publishing Consultants, www.publishinghelp.com.
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