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New STRAT Feature: Digital Hype Watch

Posted on Thursday, October 14, 2010 at 12:21 PM

With so much hype out there about digital, publishers need someone to cut through the spin and deliver rational analysis of digital publishing and its possibilities.

In future issues of STRAT, we will include a feature entitled "Digital Hype Watch," to help publishers make strategically sound use of digital channels to reach readers. The hype watch will examine digital magazine research and its media response, cutting through hype and statistical misinterpretation to help publishers make informed decisions.

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