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The Original Sin 2.0?

Posted on Sunday, June 26, 2011 at 1:29 PM

In the news: Are publishers making the same mistakes online that they did in print?

Last month, the New York Times' Media Decoder blog asked a compelling question: "Are publishers replicating the original sin on digital platform?"

It's a question all digital magazine publishers ought to consider. In the Media Decoder piece, publishing consultant Chip Block expresses concern that with cheap or free digital editions on the iPad or deeply discounted print editions as perks for digital subscribers, magazines are recommitting their original sin of underpricing their content and relying too heavily on advertisers instead of consumers. Read more.

Also Notable:

The Shoppable Magazine

Hearst wants to connect advertisers and readers -- but with as few hurdles as possible. To achieve this end, they are adding a new element of interactivity to their magazines. Thanks to a new partnership with Pixazza, readers will be able to access product information instantly by clicking or scrolling over images in Hearst digital magazine spreads. Hearst's plans for increased interactivity also include apps to link readers to advertiser products via video content, surveys, etc. Read more.

Ad Spending on the Rise

The current state of media advertising could be better, but it could also be much worse. In a report released on June 13, Kantar Media claimed that ad sales in the first quarter were up 4.4 percent over last year. Growth has slowed, but this marks five consecutive quarters of ad growth. The news was better for magazines than it was for newspapers: Magazines saw 4.5 percent ad growth, while local and national newspapers saw growth declines. Local papers were down 1.1 percent and national papers were down 7.5 percent. Read more.

New York Magazine: The Matchmaker

Many magazines are diversifying their revenue streams, and New York Magazine is no exception. The magazine has partnered with dating site HowAboutWe.com to enable readers to make love connections through the magazine's website. This marks a trend toward the mingling of editorial content and commerce in both print and online publications. Will this added element of reader interactivity pay off? Read more.

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