Magazine Website Redesigns
Posted on Wednesday, January 25, 2012 at 5:20 PM
In the news: Maintaining control of your own Web content with a
customized rather than custom site.
Online presence is a
vital component of any magazine's success, and a fresh, functional
website plays no small role. But does a magazine need to reinvent the
wheel every time it decides to revamp its website? No, says a January 12
Mediapost.com article.
Perhaps more useful than a custom magazine
website, the article asserts, is a customized site powered by a
cloud-based third-party service. As opposed to websites created from
scratch by programmers, customized websites enable publishing
professionals to maintain their own content without having to start from
scratch every time they want to add new website features or tweak the
existing design. Read more here.
Also
notable
How Visible Are Digital Ads?
A
recent comScore study revealed that readers don't see 31 percent of
digital advertisements. The study involved several well-known brands and
over 3,000 ad placements. It took into account the visibility of ads and
scrolling behavior of readers. Ultimately, the study serves as a
cautionary tale for magazines contemplating digital advertising
strategy. Publishing executives must incorporate ads into their content
so that readers actually see them (rather than scroll past them. Read
more about the study here.
Reuters:
The Magazine?
Recently, wire service Reuters designed a
sample magazine for the upcoming World Economic Forum and printed over
10,000 copies. The experiment, originally intended to be a one-off, has
led the news service to consider developing future print products.
Reuters has experimented in the past with magazine editions. Read more here.
Online
Ad Spending in 2012
Online research firm eMarketer predicts
that online ad spending will exceed print ad spending in 2012 by 15.5
percent ($39.5 billion for online, $33.8 billion for print). eMarketer
predicts that print ad spending will remain fairly static for the next
four years, while online ad spending will mushroom to $62 billion in
2016. Read more here.
Consumer
Magazines in 2012
What can we expect from consumer magazines
this year? This month, Media Life Magazine shares its predictions
based on data and trends from 2011. Tablets, the consumer experience
with digital content, and continued digitization of content will,
according to the magazine's roundup, command the magazine publishing
conversation in 2012. Read more here.
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