Magazine Covers Making Waves
Posted on Wednesday, May 23, 2012 at 11:13 AM
In the news: Controversial magazine covers that can drive the social
media conversation.
Magazine covers still matter. In case
there was any doubt, consider the recent Newsweek cover that
declared President Barack Obama "The First Gay President" or the Time
cover that featured a breastfeeding mother and the question "Are You Mom
Enough"? Also making waves was a recent Bloomberg Businessweek
cover featuring two suggestively posed commercial jets with the headline
"Let's Get It On."
The Time and Newsweek
covers sparked a social media firestorm -- Facebook debates, Twitter
flame wars, and more than a few Pinterest pins. According to the New
York Times, Time netted over 40,000 Facebook likes after
running its "Are You Mom Enough?" cover. Read more about these and other
controversial covers here.
Also
notable
Esquire and E-books
Esquire
is making a foray into book publishing. The magazine hopes to establish
itself as a leading publisher of men's fiction. Its pilot e-book series,
"Fiction for Men," will feature action-packed short stories geared
toward a male audience. Editor-in-chief Daivd Granger hopes to see more
fiction in magazines, an element that many magazines had to eliminate
during the recent recession. Read more about Esquire's plans here.
Pfizer
and EatingWell
EatingWell magazine has teamed
up with pharmaceutical giant Pfizer to create a healthy eating app,
Lipitor for You "Recipes 2 Go." The app features hundreds of recipes,
shopping lists, and a timer. There's also a $4 Lipitor Co-Pay Card for
users with Lipitor prescriptions. Enhanced digital magazine content or
glorified product placement? Read more about the joint venture here.
Adobe
Digital Publishing Suite
Cross-platform magazine publishing
may have just become a little easier with the announcement of the
updated Adobe Digital Publishing Suite. The software, which has
traditionally allowed publishers to publish digital versions of their
print editions, now makes it possible for publishers to create
smartphone-optimized content. Read more here.
Add
your comment.