« Get Serious About Your Digital Publication | Home | Make Your Ad Sales Pitches Advertiser Centric »

September Ad Page Counts

Posted on Monday, July 30, 2012 at 12:40 PM

In the news: Magazine publishers disclose their September ad page counts.

The September 2012 ad page numbers are in, and the results reflect a larger issue: reliable metrics in a multiplatform age. While many magazines have seen a decline in ad page counts over the past five years, they've seen increased revenue from alternate streams.

Fashion magazines saw mixed results. Both Vogue and Allure saw marked increases from their September 2011 issues, while Vanity Fair and Glamour saw ad page declines. Overall, however, fashion and beauty magazines were the strongest magazine industry segment. Read more here.

Also notable

Magazine Auditing Fees Rise

The Audit Bureau of Circulations has announced plans to raise its fees by 3 percent by 2013. The move accompanies continued efforts to adjust metrics to reflect the changing media landscape and a possible future rebranding. Read more here.

The Netflix of Magazines?

Could Next Issue Media, which has just launched on the iPad, do for magazines what Netflix has done for movie rentals? The app, priced at $14.99 per month, allows users access to multiple magazines from five major magazine publishers. The app also allows users to customize their experience with single-title purchases, individual subscriptions, and other alternative subscription plans. Read more about the app here.

Weekly Reader Folds

In all likelihood, you, your children, or your grandchildren have subscribed to Weekly Reader at one time or another. Parent company Scholastic recently purchased the weekly children's newspaper from Reader's Digest Association. Now, Scholastic has announced that the popular classroom magazine will merge with Scholastic News. Just five Weekly Reader employees will make the transition to Scholastic. Read more about the closure here.

People and HTML5

People has begun publishing its mobile edition in HTML5. This "responsive design" allows readers to view all desktop content instead of a simplified feed. The change comes in response to evolving user habits. (One quarter of People's mobile subscribers now spend more than five minutes consuming content.) The enhanced mobile edition also features a new element: "snap" ad banners, which remain on the screen even as the user scrolls. Read more about the redesign here.

Add your comment.

« Get Serious About Your Digital Publication | Top | Make Your Ad Sales Pitches Advertiser Centric »