Are Tablets Taking Over?
Posted on Wednesday, September 26, 2012 at 11:53 AM
In the news: A new infographic from OnlineClasses.org presents some
surprising statistics about tablets.
Recently,
OnlineClasses.org, a website devoted to online education programs,
published an infographic that serves up some important statistics about
tablet penetration. Among them: Tablets have been adopted more quickly
and by a larger percentage of the population than electricity,
telephones, personal computers, and the Internet itself. Perhaps more
significant, tablets are projected to outsell PCs within the next four
years.
The single most important piece of information for
publishers, however, is the claim that tablet users read more and shop
more. Tablets are no doubt experiencing meteoric growth; however, they
still represent a niche computing market. So weigh the numbers carefully
when devising your tablet publishing strategy. See OnlineClasses.org's
infographic here.
Also
Notable
Changing Journalism Curricula
The
program at Ohio University's E.W. Scripps School of Journalism is
changing rapidly with the times. The school recently pared its degree
offerings down to two programs: news and information reporting and
strategic communications. Associate professor Ellen Gerl discusses the
changing magazine industry, including the multimedia responsibilities of
today's journalist. Read more of her industry analysis here.
Digital
Magazine Hiring
This month, Folio.com blogger Bob Cohn
discusses the ins and outs of hiring in the digital publishing age.
"This transition from vertical job descriptions to horizontal job
descriptions is perhaps the most profound change in newsrooms that are
full of change," he says. With so many digitally oriented magazine and
newspaper jobs, today's journalist must adopt a broader range of skills
than the traditional print journalist. Is this an unrealistic
expectation for recent college graduates? Read more here.
Walmart
Ditches the Kindle
Walmart's decision last week to stop
carrying the Kindle should give publishers pause as they assess current
tablet penetration numbers and devise their tablet publishing
strategies. The retailer has distanced itself from Amazon, which it
considers to be a major competitor. Walmart is not the first big box
retailer to ditch the Kindle; Target has also stopped selling the
e-reading tablet. Read more about the reasoning behind Walmart's
decision here.
Magazine
Periodical Publishing Report
IBISWorld has released Magazine
& Periodical Publishing in the US: Market Research Report. The industry
report reveals that, while magazines will see a slight revenue decline
in 2012 (1.5 percent), industry conditions will begin to improve over
the next five years. Read a summary of the report's findings here.
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