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Newsweek to Go Digital-Only

Posted on Monday, October 29, 2012 at 7:17 PM

In the news: Newsweek will stop its print edition by 2013.

Earlier this month, the news broke that Newsweek was discontinuing its print edition and going digital-only. The magazine's advertising revenues weren't enough to keep its print edition afloat. The last issue will hit the stands on December 31.

According to editor in chief Tina Brown, the brand will be able to service its readers better digitally. The decision to shutter the print edition comes after a decade of declining readership. The move will eliminate expensive printing and distribution costs. Unfortunately, as the Washington Post points out in a recent article, the brand will also lose print advertisers, "who pay far more for ads than online advertisers." It remains to be seen whether or not the now digital-only Newsweek will be able to recoup this loss in the digital advertising arena. Read more here.

Also Notable

Revisiting Paywalls

In a recent TechCrunch.com article, East Coast editor John Biggs discusses how digital magazines can succeed as the print industry "winds down." The article comes in response to the news that Newsweek has shuttered its print edition, a move that some pundits are trumpeting as the beginning of the end for print magazines. Biggs discusses the importance of the paywall as magazines start to migrate en masse to digital platforms. Read his analysis here.

Power in Print

British magazine publisher Felix Dennis is making his case for print magazine publishing. Dennis, founder of Maxim, has funneled many resources into digital publishing, but he still sees value in print editions. The key, he says, is to focus on readers over advertisers, whom he dismisses as mere "guests." Read NYTimes.com's piece on Dennis here.

Digital Magazines Thriving?

Last week, Professional Publishers Association marketing director James Papworth shared his six reasons why digital magazines are thriving. In his analysis, he cites audience growth and the creative potential for both advertisers and publishers in the digital world. Read Papworth's full analysis of the current digital landscape here.

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