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Digital Advertising: The Next Wave

Posted on Saturday, March 30, 2013 at 11:03 PM

In the news: What challenges are digital magazine publishers facing?

Digital publishing and advertising have evolved so rapidly over the last few years that it can seem hard to keep up. In a recent Folio.com interview, Vox Media vice president Joe Purzycki discussed some of the current trends in digital advertising.

In the interview, Purzycki notes a surge in native advertising content (i.e., ads that resemble editorial copy). He also discusses social metrics, the pitfalls of programmatic buying, and mobile advertising. Read the entire interview here.

Also Notable

Magazine Publishing About to "Explode"?

In a recent Appolicious.com article, Jeanniey Mullen discusses her near-future predictions for the magazine industry. "The ticking time bomb that has defined the intersection of print and digital publishing went off over the past few weeks," she writes. In her short article, she discusses the ongoing "print vs. digital" war and the general evolution of magazine publishing. Read more here.

Increased Magazine Ad Spending

In a recent press release, Integral Media discusses ad spending in the magazine industry. While some magazines are trimming budgets, others are amping up their ad spending and in the process "beating advertising industry odds." Among those magazines with ad pages in April 2013 are House Beautiful and Coastal Living. The press release notes that magazines overall seem to be spending more aggressively on ads in 2013. Read more here.

New York Magazine and Tablets

Tablet publishing continues to grow, and some magazines are reassessing their tablet strategy to meet the rising demand. New York Magazine has unveiled a new app model that offers subscriptions for daily or weekly content. Read more here.

Washington Examiner Shutters Print Edition

The Washington Examiner, a free tabloid newspaper, has announced plans to end its daily print edition in June. The free daily will be replaced by a free weekly magazine. Brian Kelly of U.S. News and World Report cites insufficient advertising as one of the top challenges the Examiner faced. The new weekly magazine will be marketed to political experts in the Washington, DC, area. With the restructuring will come 87 layoffs. Read more here.

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