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Spotify for Magazines?

Posted on Thursday, February 27, 2014 at 3:16 PM

In the news: Is magazine "streaming" the way of the future?

Digital music streaming service Spotify has made waves in the music industry, offering up unlimited access to millions of songs for a flat monthly fee. Could something similar be on the horizon for magazines? One Swedish company has already taken the plunge with its Readly platform, which just launched in the UK this month and will all over the world over the next year. Readly gives readers one-stop access to a wide variety of magazines for a monthly fee.

If successful, this cloud-based app could spark big changes in the digital magazine industry. It's already garnered support in high places from the Professional Publishers association, a UK magazine publishing body. Read more about Readly here and here.

Also Notable

Print Magazines and Reader Attention

Digital magazines are all the rage right now, but do print magazines hold reader attention longer? In a recent Memeburn.com article, publisher Matthew Buckland discusses changing reader habits and the future role of print in the media marketplace. Read his analysis here.

Gauging Digital Effectiveness

How can you tell if your digital efforts are paying off? Roy Beagley of Foliomag.com recently discussed measurement strategies in an audience development column. He homes in on analyzing open rates. "I know this is going against popular thinking," he writes, "but a 20 percent open rate is really not that impressive because what a 20 percent open rate really means is that 80 percent didn't." He cautions magazine executives to dissect open rates further depending on their digital objectives (e.g., supplementing the print edition, going digital-only, etc.). Read more here.

Magazines in Q3 and Q4 of 2013

The Alliance for Audited Media has released the numbers for the second half of 2013. Total circulation and paid subscriptions fell slightly, but the real story was single-copy sales, which fell steeply by over 11 percent. Digital editions, on the other hand, saw a 37 percent increase. Read more here.

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