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The Digital Innovators' Summit

Posted on Sunday, March 30, 2014 at 12:02 AM

In the news: Magazine publishers from all over the globe discuss digital strategy.

Earlier this week at the Digital Innovators' Summit in Berlin, Germany, Innovation Media Consulting presented its report on digital magazine publishing. Entitled, "Innovations in Magazine media" and published in association with FIPP, the report contains over three dozen case studies on digital strategy.

So what are some of the most vital components of successful digital magazine strategy? According to IMC partner Juan Señor, as quoted on TheDrum.com, magazine publishers should focus on "video, native advertising, programmatic and big data [and] mobile strategy." Read more about the report here.

Also Notable

Newsweek Back in Print

The shuttering of Newsweek's print magazine rocked the publishing world. Now, in an unexpected turn of events, a small digital publishing outfit, IBT Media, has resuscitated the print edition . The company's founders hadn't planned on returning Newsweek to newsstands, but the newsweekly's meteoric rise in online traffic caused them to rethink their strategy. The revived print edition will be somewhat of a niche product, with an initial print run of 70,000 and a cover price of $7.95. Read more here.

Digital Subscription and Sales for Print Magazines

There's more good news in the print magazine industry this month. According to ClickZ.com this week, smartsy's Engagement Marketing Platform "enables publishers to use their offline magazines to drive online ad (and edit) engagement and digital subscriptions." Read more about the product here.

Readly App Launches

The hotly anticipated Readly app, hailed by many as the Spotify of magazines, launched this week in the UK. Users pay a flat fee of £9.99 per month to access over 100 magazines. According to DigitalSpy.com, "All new issues will appear on the service upon release, and subscribers will have access to one year's worth of back issues." Read more here.

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