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Unsolicited Magazines

Posted on Tuesday, April 29, 2014 at 10:41 AM

In the news: More and more readers are finding magazines they don't want in their mailboxes.

There's a silent epidemic in the magazine industry, and it isn't declining newsstand sales or sluggish online ad sales. No, it's the plague of the unwanted magazine. In a recent Forbes.com article, contributor Caroline Mayer discusses the household pest otherwise known as the unsolicited magazine subscription.

How do readers wind up on mailing lists for magazines they haven't asked for? Mayer explains that readers sometimes don't read the fine print when signing up for other magazine offers (or even making online purchases on retail websites), opening their mailboxes to a slew of unwanted titles. In her article she discusses why some publishers are using this tactic and tips for avoiding this hassle altogether. Read more about unsolicited magazine subscriptions here.

Also Notable

Ladies' Home Journal Goes Quarterly

Meredith has announced its decision to shutter monthly publication of Ladies' Home Journal, in print for 130 years, after its July issue. The magazine will lay off its entire staff and offer readers substitute subscriptions. However, the magazine closure doesn't mean the end of the brand; Ladies' Home Journal will live on as a quarterly newsstand title and as a website. Read more here.

No, Magazines Are Not Screwed

Earlier this month, Digiday.com writer Ricardo Bilton discussed the current state of the magazine industry with MPA president and CEO Mary Berner. Berner emphasizes that magazines must be more than just print products to succeed. "The hardest thing to do is build brands across platforms," she says, "and magazines have that down cold." However, she also doesn't ignore the importance of print advertising: "Print magazines are the only experience where consumers consider the advertising an integral and desired part of the content experience." Read the full article here.

Magazine Recovery in 2013

Recently, LibraryJournal.com published its summary of magazine recovery last year. While subscription growth has been sluggish and newsstand sales on the decline, the industry is showing signs of turnaround. Read the full round-up here.

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