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How Effective Are Tablet Ads?

Posted on Wednesday, July 30, 2014 at 12:12 PM

In the news: Tablet ads may make as lasting an impression on readers as their print counterparts do.

Reader recall is a vital component of an ad's success. If recent findings from GfK MRI Starch Advertising are any indication, tablet ads may be just as effective as print ads in those terms. According to WSJ.com, "GFK found that the average level of reader recall for both print and digital ads last year was 52%. The most effective digital ads were recalled by more than 80% of readers, in line with the most effective print ads..."

Particularly successful in both digital and print were the household item ads sampled in the study. The digital ads that garnered the highest rate of reader recall were home/building ads and department store ads. Read more about the study's findings here.

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