« Publish Articles, Not Magazines? | Home | It's Time to Focus Group »

The Future of Digital Magazines

Posted on Friday, October 31, 2014 at 12:36 PM

In the news: What's in store for digital magazine publishers?

For years, armchair media pundits and industry executives alike have questioned whether or not print magazines are dead. This month, Wired.com turns that conversation on its head by asking the inverse in an October 20 headline, "Are Digital Magazines Dead?"

In the Wired.com piece, Ryan Jones reminds readers that the digital magazine publishing industry began just a few years ago (in 2010, which he notes was also the beginning of the tablet industry). The article discusses some of the unique challenges faced by digital publishers and concludes that digital magazine publishing is not at all dead -- in fact, it is still in its infancy. Read the article here.

Also Notable

A New Magazine Metric

Traditionally, circulation numbers have driven the publisher-advertiser relationship, while other industry experts have looked to ad page sales as a sign of a publication's overall financial state. Late last month, the Association of Magazine Media (MPA) introduced a new metric called "Magazine Media 360°" to address some of the problems with the aforementioned statistics. According to Nicole Levy of AdAge.com, citing NielsenOnline or comScore, this new metric will include "print and digital editions sold, according to GfK MRI or Ipsos; desktop and mobile monthly unique visitors, and video viewers." Read more here.

Add your comment.

« Publish Articles, Not Magazines? | Top | It's Time to Focus Group »