In the news: MagNet has launched an app to help readers cope with dwindling print magazine availability.

Looking for the new issue of your favorite magazine but having trouble finding it? There's an app for that. A recent International Business Times headline sums it up: "Magazines Are So Hard To Find, The Industry Built An App To Help You Locate Them." The app, MagFinder, taps into a user's GPS location and pulls up nearby locations selling a desired print magazine title.

Although the app highlights some troubling realities in today's print publishing business, it isn't all doom and gloom. Max Willens of IBT reminds readers, "Before you arch your eyebrows too high, consider that apps designed to help consumers find goods and services they like so they can purchase them are relatively common. There are apps designed to help people find certain kinds of beer, or specific burgers, or massages, or even vets." Read Willens's complete article here.

Also Notable

Can Digital Paywalls Help Print?

Print readership is on the decline, and recent numbers from ZenithOptimedia highlight exactly how much. According to Mathew Ingram of Fortune.com, "readership of print newspapers has fallen by a staggering 25% in just the last four years. . . . Out of the almost 500 minutes that people spend consuming media in the average day, only about 16 minutes is spent with a newspaper." Some print media brands have turned to paywalls to offset some of these losses, hoping to drive up print readership by bundling print and digital issues. But some media experts argue that this alone isn't enough. Read more here.

Ad Spending to Rise in 2016

As reported earlier this month on AdAge.com, research firm Schonfeld and Associates is forecasting a 4.2 percent increase in ad spending in 2016. The segments expected to spend the most are automotive, food, and wireless. Read more here.

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