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Turning to Social Media when a Website Goes Dark

Posted on Friday, July 31, 2015 at 11:44 AM

In the news: See how NYmag.com kept its cover story afloat when an unexpected website outage hit.

Earlier this week, New York magazine made big waves, first when it published a cover story featuring 35 of Bill Cosby's alleged victims and then when technical issues (for which a self-identified hacker claimed responsibility on Twitter) took the website offline for several hours the next morning. The two events appear to be unrelated, but the timing sparked an intense media discussion that continues days later.

Particularly notable about this story was how New York kept its story alive on social media while the site itself was dark. Michele Richinick of Newsweek.com reported, "As the company worked to restore the website to normalcy, which ultimately happened around 2 p.m. [Monday], it offered people the options of listening to several of the women's stories on Instagram and reading about them on Tumblr." In other words, the magazine found creative ways to get the content to readers via alternate platforms when its primary platform failed.

Read more about the crisis and response here and here.

Also Notable

Pearson PLC Shifts Away from Business Publishing

Publisher Pearson PLC appears to be getting out of the business publishing game. Earlier this week, the company announced that it had sold its Financial Times newspaper to Japan's Nikkei Inc. as part of a larger sale of Pearson's FT Group. Hot on the heels of that announcement came the news that Pearson reportedly plans to sell its stake in The Economist and focus solely on its education properties, which have suffered this year because of waning textbook demand. Read more here and here.

More Digital Magazine Study Findings

Last week, Foliomag.com published the findings of the latest Digital Magazine Market Study from Mequoda Group in an article entitled "Survey: Digital Magazines Still Not a Break-Out Platform." The deck sums up the findings: "Responses point to moderate interaction, but reader monetization and advertising still have a lot of catching up to do." The Folio: roundup touches upon some of the more significant survey findings, including how much readers have spent in the last year on digital magazines (both subscriptions and single copies) and which functionality components (e.g., readable text, embedded video, etc.) are most important to them. Read more here.

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