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Publishing Executive Goes Digital-Only

Posted on Wednesday, December 30, 2015 at 3:36 PM

In the news: A prominent publishing trade journal ends its print run.

Earlier this month, Publishing Executive announced that it was shuttering its print edition and going digital-only. In a statement published on the magazine's website, editor-in-chief Denis Wilson writes fondly about the print experience after sharing the news that the magazine's periodical print run had come to an end.

However, Wilson reassures readers that the magazine's print presence hasn't vanished entirely: "We'll still print special topic issues where we see the opportunity and audience demand..." he writes, "but moving forward, we'll set our attention on providing valuable content primarily on the web and at live events." Read the magazine's statement here.

Also Notable

Content Marketing Strategy

"Content marketing is like the courtship on which you embark on your way to marriage," writes The Economist's Mark Cripps this week on Foliomag.com. He discusses his publication's strategy last summer after the magazine's content had reached audience saturation and needed a boost to reach the next level. Particularly important, he writes, were tonality and context. Read more here.

A Bleak Forecast for 2016?

"Books and newspapers will do just fine in 2016. Magazines? Not so much," reads a recent headline from Quartz.com. The article breaks down the current state of the three main publishing sectors: books, magazines, and newspapers, painting a rather dreary picture for consumer magazines in particular. Print books have seen a resurgence in the last year, thanks in large part to the meteoric rise of adult coloring books, and newspapers are finding their form with hyper-local coverage and multi-platform news content delivery. Read more about the potentially tough road ahead for magazines here.

Closer FTC Monitoring of Sponsored Content

With the new year comes stricter FTC guidelines for advertorial content. Writes Bill Cromwell in a recent Media Life Magazine article, "Native advertising is like advertorial but with one major difference: More often than not, the intent is to fool readers." The FTC is looking to make the practice more transparent "to protect the unwitting consumer." Read more about how tougher new guidelines may soon be enforced here.

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