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Condé Nast and Hearst Team Up

Posted on Monday, February 29, 2016 at 12:04 PM

In the news: Two magazine juggernauts team up on print operations.

In early February, Condé Nast and Hearst announced that they would be merging back-office print operations of their print brands. The joint venture, PubWorx LLC, will also be available to other publishers.

Writes Jeffrey A. Trachtenberg of WSJ.com: "The move comes as many publishers are struggling with declining newsstand and print advertising sales and may be interested in potential cost savings on the back end of their businesses. Spending on print advertising in consumer magazines fell 4.5% in 2015 to $17.4 billion, according to research firm Kantar Media." Read more about Condé Nast and Hearst's merged circulation and production venture here.

Also Notable

Prevention Goes Ad-Free

Earlier this month, Rodale announced plans for the print edition of Prevention magazine to go ad-free. The move is part of a larger strategic reassessment to offset print circulation losses. Replacing ad revenue under the new model will be higher subscription and newsstand prices. The brand's Web content will continue to carry advertising. Read more here.

2016 American Magazine Media Conference

Earlier this month, top magazine executives met for the annual American Magazine Media conference. Among those topics discussed were native content and reaching Millennials and Gen Zers. Read more here.

Money-Back Guarantee for Print Ads

On February 12, Tom Zind of Foliomag.com reported, "Four months after The Association of Magazine Media (MPA) unveiled its Print Magazine Sales Guarantee model for the industry, interest among magazine publishers in giving clients money- or space-back propositions for print advertising effectiveness appears to be spreading." Meredith Corp., which was already exploring how to guarantee advertisers ROI, continues to explore print ad guarantees in the wake of the recent MPA changes. Read more here.

Yahoo Shutters Digital Magazines

Yahoo has shuttered several of its digital magazine verticals, citing poor performance. The company, which is rumored to be going up for sale, will lay off 300 employees. Read more here.

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