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B2B Revenues on the Rise

Posted on Saturday, July 30, 2016 at 8:44 PM

In the news: Recapping the state of B2B media in 2015.

The latest numbers are in from Connectiv's Business Information Network report, and they show that 2015 was a good year for B2B media. Revenues were up 2.7 percent over the previous year. Digital advertising and marketing posted some of the most impressive numbers, up 17.4 percent in 2015.

Events, the leading revenue stream for B2B companies across the board, were up 3.7 percent and continue to evolve in scope. According to SIIA.net's report summary, "While expositions continue to draw big dollars, B2B publishing is increasingly seeing revenue from a mix of conference-expo hybrids, hosted buyer events, awards programs and online learning and training."

To read more about the state of B2B media in 2015, read SIAA's summary here.

Also Notable

Time Inc. Restructures Sales

Earlier this month Time Inc. restructured, among other things, its sales operations. Writes Becky Peterson of Foliomag.com: "The new structure breaks the advertising and marketing organization into category, brand and digital sales, and completely eliminates the title of publisher." Also on the agenda is a new digital sales group that will pursue digital-only advertiser relationships. Read more about the shakeup here.

Revenue Up at Meredith Corp

Meredith Corp. has released its 2016 fiscal year report, and overall revenue is up by 3 percent, according to Foliomag.com. Operating losses clocked in at $18 million, but operating profit was up 10 percent. Also up were print readership, circulation, and advertising. Read more, including a brief forecast for the 2017 fiscal year, here.

Selling Archive Access for Revenue

Yet another revenue stream has emerged for publishers looking to boost profits. Now some publishers are selling archival subscriptions to educational institutions, libraries, and nostalgic readers. Read more here.

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