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Magazine Newsstand Sales Fall in Q3

Posted on Friday, December 30, 2016 at 11:19 PM

In the news: How did print magazines fare in 2016?

MagNet has released its official Q3 figures. Newsstand sales are down roughly 14 percent overall, with women's magazines and celebrity titles hardest hit in unit sales (19 percent and 18.3 percent). General interest magazines saw growth of roughly 8 percent. Cover prices are up, too. Writes Greg Dool of Foliomag.com: "Average cover price climbed to $5.76 in Q3 -- a 9.1 percent year-over-year hike -- yielding a still-dramatic but comparatively less-dire 8.8 percent drop in dollar sales."

The good news? According to the most recent audience data from GfK MRI, readership is up 1.7 percent over last year. Dool sums up the numbers thusly: "Even as producers and purveyors of print magazines may struggle to make ends meet, especially at retail, their readers don't appear to be going anywhere." Read his full write-up here.

Also Notable

What's Ahead for Print Media

Baird Davis of Foliomag.com pulled no punches in the headline to a December 19 article: "Analysis: Print Media's Moment of Reckoning." He discusses challenges at the newsstand, "non-revenue circulation sources," and a decline in digital circulation. Read the full analysis here.

AdAge's Magazines of the Year

AdAge.com has published its list of top magazines titles of the year. Honorees include AARP The Magazine, Bon Appétit, Popular Mechanics, and Southern Living. Top honors went to The New Yorker, which was named AdAge's Magazine of the Year. For the complete list of top titles, click here. Read the full write-up on The New Yorker here.

The End of Australian Magazine Audits?

Last week marked the end of the Audited Media Association of Australia. Erik Sass of Mediapost.com reports that the move comes as "all Australia's major magazine publishers have withdrawn" from the auditing association. He continues, "The publishers have justified these moves by arguing the AMAA's data isn't fully representative of their cross-platform reach." Read more about the shake-up here.

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