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Time Inc.: Not for Sale

Posted on Saturday, April 29, 2017 at 12:29 PM

In the news: After a period of uncertainty, a leading magazine publisher changes course.

Today, Time Inc.'s board announced that it would not sell itself. The announcement comes after several bidders, including Meredith Corporation, had expressed interest in buying the publisher. Writes Sydney Ember of the New York Times: "Instead, the company said it would pursue the strategic plan its new management team had laid out, which includes increasing its digital audience and pursuing new opportunities for revenue growth."

Despite a long era of uncertainty amid revenue declines, cost cutting, and staff shake-ups, Time is showing signs of growth; ad revenue last year was up 3 percent, according to Ember. Executive management has made a strong push to boost digital revenue to offset print decline.

Read the full article here.

Also Notable

Amazon Magazine Subscription Service

Amazon is joining Google and Apple in the magazine subscription game. Earlier this week, the retail giant unveiled its new Subscribe with Amazon service, which allows Amazon customers to buy digital subscriptions to various magazines and newspapers right on its site or in its app. According to Max Willens of Digiday.com, Amazon takes a steep 30 percent cut in the first year and then 15 percent per year thereafter. Read more here.

Branded Content and Integration

Magazines have had a hard time reaping significant revenue from social media sites like Facebook and YouTube. Some publishers are turning to branded content and brand integration to expand revenue potential. "It's critical to monetize the social ecosystem beyond traffic harvesting," writes Steve Smith of MinOnline.com. Read the complete discussion here.

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