A Changing of the Publishing Guard?
Posted on Friday, September 29, 2017 at 11:20 AM
In the news: High-profile departures at major magazine brands has
industry insiders talking about the next generation.
This
month, several key editors left their posts: Graydon Carter of Vanity
Fair, Nancy Gibbs of Time, Robbie Myers of Elle, and
Cindi Leive, editor-in-chief of Glamour. That these departures
are happening simultaneously is a coincidence, but it still has a lot of
magazine pundits turning their eyes to the future.
Sydney Ember
and Michael M. Grynbaum of the New York Times write: "Quietly,
optimists in the business say that it may be healthy for a younger
generation of editors to take the reins.... Many of the industry's
rising stars are finding ways to raise revenue and gain readers on the
digital side." The potential shift comes at a time when newsstand sales
continue to fall and, for many publishers, subscriptions have flattened.
Read more here.
Also
Notable
2017 Digiday Publishing Summit
This
week, Digiday hosted its annual summit in Key Biscayne, Florida.
According to Digiday's website, over 400 publishers and tech companies
attended. Various panel sessions highlighted a few key issues facing
publishers right now: a "user-experience crisis," a "backlash to the
pivot to video," and a need for publishers to band together. Read more
about the summit, and about Digiday's observations during Advertising
Week, here.
Vertical Video
Strategy
Last week, in a sponsored piece for Foliomag.com,
Todd Krizelman of MediaRadar discussed the prospects for vertical video.
His commentary builds on a key finding: "MediaBrix ran an experiment
which found that less than 30 percent of people turn their phone to view
horizontal video ads, and when they do, they only watch 14 percent of
the ad." Not surprisingly given this statistic, the number of publishers
producing vertical video ads is growing (112 in the first quarter,
Krizelman reports). Read the full article here.
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