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What's in Store for Magazines in 2018

Posted on Monday, October 30, 2017 at 1:43 PM

In the news: What do magazine editors and publishers expect for the coming year?

In August and September, Folio: surveyed its readers about their outlook for 2018. Earlier this month, Tony Silber reported on the survey's findings. All told, nearly 70 percent of participants expected at least some growth in 2018, some in the double digits. Only 5 percent anticipated decline next year.

Perhaps more noteworthy than the overall optimistic outlook were the top expected drivers of growth. Print and digital advertising tied for second place at 46.1 percent apiece. But the leading anticipated driver of growth in 2016 for the survey respondents was events. This reflects a growing trend among many publishers for whom events have presented compelling revenue opportunities.

Read Silber's complete write-up of the survey findings here.

Also Notable

The "Weinstein Effect" Hits the Magazine Industry

This month, top staffers at multiple magazines have faced serious sexual harassment allegations. Leon Wieseltier, formerly of New Republic, saw his upcoming new culture magazine shuttered before it ever hit the newsstand after allegations about his behavior at New Republic surfaced. At Artforum, publisher Knight Landesman resigned after complaints surfaced. Elsewhere, Condé Nast International and editors at select other publications, including Harper's Bazaar, cut ties with controversial photographer Terry Richardson.

Layoffs and Circulation Cuts Ahead for Time Inc.

Next month, Time Inc. will be implementing another round of layoffs. Up to 200 employees, roughly half of them editorial, could be eliminated. Several weeks ago, Time also announced that it would be cutting the number of print issues. According to Paul Fletcher of Forbes.com, "Sports Illustrated would go from 38 issues a year to 27. Entertainment Weekly would drop four issues from 38 to 34; Fortune would lose a quarter of its issues, from 16 to monthly. And Money would be published 10 times a year instead of 11." Read more here.

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