What's in Store for Magazines in 2018
Posted on Monday, October 30, 2017 at 1:43 PM
In the news: What do magazine editors and publishers expect for the
coming year?
In August and September, Folio: surveyed
its readers about their outlook for 2018. Earlier this month, Tony
Silber reported on the survey's findings. All told, nearly 70 percent of
participants expected at least some growth in 2018, some in the double
digits. Only 5 percent anticipated decline next year.
Perhaps
more noteworthy than the overall optimistic outlook were the top
expected drivers of growth. Print and digital advertising tied for
second place at 46.1 percent apiece. But the leading anticipated driver
of growth in 2016 for the survey respondents was events. This reflects a
growing trend among many publishers for whom events have presented
compelling revenue opportunities.
Read Silber's complete write-up
of the survey findings here.
Also
Notable
The "Weinstein Effect" Hits the Magazine
Industry
This month, top staffers at multiple magazines have
faced serious sexual harassment allegations. Leon
Wieseltier, formerly of New Republic, saw his upcoming new
culture magazine shuttered before it ever hit the newsstand after
allegations about his behavior at New Republic surfaced. At Artforum,
publisher Knight Landesman resigned after complaints surfaced.
Elsewhere, Condé Nast International
and editors at select other publications, including Harper's
Bazaar, cut ties with controversial photographer Terry
Richardson.
Layoffs and Circulation Cuts Ahead for Time Inc.
Next
month, Time Inc. will be implementing another round of layoffs. Up to
200 employees, roughly half of them editorial, could be eliminated.
Several weeks ago, Time also announced that it would be cutting the
number of print issues. According to Paul Fletcher of Forbes.com, "Sports
Illustrated would go from 38 issues a year to 27. Entertainment
Weekly would drop four issues from 38 to 34; Fortune would
lose a quarter of its issues, from 16 to monthly. And Money would
be published 10 times a year instead of 11." Read more here.
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