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Apple's "Netflix for Magazines"

Posted on Sunday, December 30, 2018 at 12:31 PM

In the news: Apple is relaunching Texture, its subscription magazine service, as a premium Apple News product.

Apple is planning a relaunch of Texture, its recently acquired magazine subscription app. Citing anonymous sources, Gerry Smith of Bloomberg.com writes, "The company plans to make it a premium product within Apple News, which curates articles and comes preinstalled on iPhones, according to people familiar with the matter. A new version could be unveiled as soon as this coming spring."

The relaunched version will charge users a single price for access to roughly 200 magazines. The model is reminiscent of the one used by Netflix and Spotify. Texture is, according to Smith, a higher-profile version of the Magzter and Zinio services. Reportedly, Apple is trying to sign on several newspaper brands as well.

Read the full article here.

Also Notable

Shuttered Print Editions in 2018

The year 2018 saw a major shift in print schedules for several prominent magazines, reports Sara Jerde of AdWeek.com. Magazines such as Seventeen, Cooking Light, Coastal Living, and Glamour will reduce their print schedules to a few special editions per year. Elsewhere, Redbook has abandoned print entirely in favor of an online-only publishing program. Read more here.

E-Commerce as Revenue Stream

Magazine publishers continue to experiment with e-commerce to boost revenues. In a recent Foliomag.com piece, Steve Smith explores new strategies publishers are employing to drive those revenues. He writes, "Publishers becoming increasingly sophisticated in terms of how they are driving both traffic and commercial editorial decisions." Not only are magazines tapping into deals, data, and distribution, but some brands are becoming manufacturers of their own branded products. (For instance, he says, Buzzfeed has teamed up with manufacturers to produce a health food brand and Tasty-branded housewares.) Read more here.

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