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Meredith Revives Subscriptions for Coastal Living

Posted on Saturday, November 30, 2019 at 2:02 PM

In the news: A popular lifestyle title is back in circulation after going newsstand only last year.

Coastal Living magazine is experiencing a print resurgence after downsizing to a newsstand-only print program last year. In response to overwhelming reader demand, the magazine will again be available via subscription. Greg Dool of Foliomag.com writes, “The news comes a little over a year after declines in print advertising led the company to scale back Coastal Living to a quarterly frequency, forgo a subscription-based model and pursue a more consumer-driven, newsstand-only arrangement.”

Coastal Living’s subscription revival is emblematic of larger successes at Meredith this year: According to Dool, single-copy magazine sales were up 8.9 percent year-over-year in the last quarter. Read more here.

Also Notable

The Price of Going Digital Only

A recent Journalism Practice study is calling into question the merits of eliminating print to go digital only, reports Matthew Kassel of Mediaite.com. Summing up the findings, he says that “the study suggests that publications that have ended their print editions could be sacrificing a valuable measure of engagement with their readers: time.” In examining NME, a music magazine in the UK, the study found that reader engagement fell 72 percent, or 307 million minutes, in the year after it shuttered its print edition, says Kassel. Read more here.

Courting International Subscribers

More and more publishers are developing international subscriber strategies, and with good reason. Max Willens of Digiday.com reports that 20 percent of the New York Times audience is international. Elsewhere, the Guardian is building a significant base of international readers, many of whom are donating to support the newspaper. But there are challenges: “Just 16% of American readers have paid for news of some kind in the past year, and the percentages in most other countries are at about the same levels, if not lower, according to the Reuters Institute,” Willens reports. Read more about how the Times, Guardian, and other newspapers are building international audiences here.

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