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Complying with the CCPA

Posted on Tuesday, January 28, 2020 at 11:29 PM

In the news: How new consumer protection laws at the state level are affecting publishing strategy nationwide.

How can you ensure that your publication is California Consumer Privacy Act (CCPA) compliant now that the law has gone into effect and enforcement will begin in July? Keith Abbey of Foliomag.com suggests that many publishers are procrastinating: “Many publishers and vendors still aren’t taking preparations seriously.... Some will take a last-minute, band-aid approach ... but this strategy does a disservice to consumers who have a right to data privacy and will force publishers to revisit their own data practices each time new regulations are enacted.”

California isn’t the only state changing the rules surrounding consumer privacy. Nevada and Maine, among others, are passing their own legislation to address the issue, says Abbey. This could get murky for publishers as they contort themselves to comply with laws from different states. Abbey’s solution: “To comply with the whole spectrum of regulations, publishers should assume a worst-case scenario in which data laws apply to all businesses, explicit consent to data use is required, and the profiling used in programmatic advertising is regulated.” Read the full article here.

Also Notable

Managing Programmatic Advertising “Clawbacks”

This week, Tim Peterson of Digiday.com discusses how publishers are fighting back against clawbacks, or lost revenue from ad tech firms that have gone under. It’s a chronic problem, and a pressing one in today’s landscape. Peterson writes, “Publishers are preparing for doomsday scenarios in the volatile ad tech market, worried bigger ad tech company flameouts could leave publishers unpaid for ads.” Read more here.

Google Shutters “Print-Replica” Subscriptions

Earlier this month, Google stopped offering subscriptions to digital replicas of print magazines. Rob Williams of Mediapost.com speculates that legibility on smartphones may have been a factor in the decision: “The formatting may work on a digital tablet, but is unwieldy on smaller mobile devices that require readers to ‘pinch and zoom’ to make text legible.” Read more here.

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