Digital Publishing Revenue in Q1
Posted on Monday, August 31, 2020 at 11:03 PM
In the news: The latest numbers from the Digital Publishers Revenue
Index are in, and the news is a mixed bag.
There’s good news
and bad news in the Q1 Digital Publishers Revenue Index (DPRI),
published by the Association of Online Publishers and Deloitte. Michelle
Manafy, of Digital Content Next highlights the report’s key findings.
First, the bad news: According to Manafy, display and recruiting
advertising were down 22.5 percent and 12.8 percent respectively in the
first quarter this year. Nearly 80 percent of publishers surveyed plan
to cut costs to offset these losses and others.
But there’s good
news too. “Publisher revenue diversification efforts helped offset the
ongoing decline in digital ad revenue for publishers,” summarizes
Manafy. Many publishers saw subscription and online ad revenue growth,
and B2B publishers in particular saw a boost from sponsorship, online
video, and subscription efforts. Read more about the DPRI findings here.
Also
Notable
Publishers Struggling to Gain Advertisers
The
Covid-19 pandemic has made it even more difficult for publishers to
court new advertisers. Advertisers are being more cautious than ever
given the uncertain economy. Max Willens of Digiday.com sums up the
problem in a recent piece: “While ad spending has rallied in several key
categories over the past five months, many brands ... worry about going
dark for extended periods of time as fall begins and winter looms.
Because of the concern, many advertisers seem content to work more
closely with publishers they already have relationships with, typically
on smaller, cheaper campaigns that can be executed quickly.” This
conservative approach is creating revenue problems for publishers whose
brands are already strapped. Read more here.
The
Growing Unionization Trend in Magazines
More and more
newsrooms and magazine staffers are forming unions. What’s behind the
surge in organizing efforts? Nicole Cohen of TheFashionLaw.com examines
companies whose journalists and editors have recently formed unions. Key
issues behind the surge, she says, include protection and voice,
diversity and equity, care and solidarity. All this against the backdrop
of the Covid-19 pandemic has brought labor issues front and center for a
lot of journalists. Per the article: “Nicole Cohen, an Associate
Professor of Communication at the University of Toronto, and Greig de
Peuter, an Associate Professor of Communication Studies at Wilfrid
Laurier University, interviewed 50 media workers and union staff
involved in this enduring organizing push for their book, New Media
Unions.” Read the full piece here.
Folio:
Stops Regular Reporting on Magazines
Several weeks ago, Folio:
announced that it would stop daily reporting on the magazine industry.
It’s a major shakeup for publishing professionals who have long turned
to Folio: for updates on industry developments as they occur.
Bill Amstutz writes in his letter to the Folio: community: “Our
decision to eliminate regular industry reporting via FOLIO: doesn’t mean
we are abandoning the FOLIO: community. It only means that we will be
serving it in new ways.” Read the full letter here.
Bon
Appétit Names New Editor-in-Chief
After a long
summer of turmoil, Bon Appétit magazine has named book
publishing veteran Dawn Davis as its new editor-in-chief. Kerry Flynn of
CNN Business reports: “Davis is among the few influential Black
executives at major publishing houses. During her more than 25 years in
the industry, she has overseen the publishing of stories from
marginalized voices.” Former editor-in-chief Adam Rappaport left the
magazine earlier this summer after allegations of discriminatory
behavior surfaced. Soon thereafter, key video talent quit producing
videos en masse in protest against glaring pay discrepancies between
white and BIPOC (Black, Indigenous, and People of Color) on-air talent.
The magazine has not posted new content to its popular YouTube channel
in over two months. Read more here.
Editor
& Publisher Names New GM
This week, Editor &
Publisher announced on its website that media veteran Peter Conti is
taking over as the magazine’s general manager. Read the press release here.
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