In the news: More and more advertisers are asking for publishers’ first-party data up front.

Recently, there’s been “a shift from publishers understanding the power of their first-party data to advertisers identifying this and starting to seek it out as they build their post-third-party cookie marketing strategies,” says What’s New in Publishing in a recent piece. With third-party cookies on the way out for Google, publishers are forced to identify “cookieless” solutions.

WNIP examines the results of a recent Teads survey of 450 publishers: “27.6% of publishers are exploring first-party data, 27% contextual, 21.8% universal ID, and 18% Privacy Sandbox. However, [the survey] also showed that over 65% of publishers are not planning to use logins to combat cookie deprecation -- mainly due to user experience disruption and impact on traffic.” Read more here.

Also Notable

LinkedIn Launches Premium News

In a bid to boost subscriptions to its premium membership tier, LinkedIn will start offering access to paywalled news content as a perk, reports Max Willens this week on Digiday.com. If the Premium News feature is successful, it could benefit LinkedIn and participating publishers alike: “The test gives LinkedIn Premium members five credits they can use every month to unlock paywalled content they discover on LinkedIn and read on publishers’ websites. In exchange for greater access to paywalled coverage, LinkedIn expects to send the participating publishers a stream of highly qualified leads for their own subscription products,” says Willens. Read more about the feature here.

Washington Post to Require Employee Vaccinations

This week, the Washington Post announced that all employees returning to its offices this September will need to supply proof of Covid vaccination or documented medical or religious exemption, reports Dominick Mastrangelo of The Hill. “The announcement comes as several states and localities have teased or announced they will require proof of vaccination for teachers, health-care workers and people who work in other high-contact industries,” he writes. Read more here.

Gannett Sells 24 Publications to Local Owners

Recently, there’s been a trend toward larger publishing conglomerates selling local news outlets back to community-based owners. Kristen Hare of Poynter.org discusses this migration of local news ownership this week and offers a list of two dozen Gannett publications that have sold to local owners. See the full list of titles here.

Vodcast Alert: Digital Revenue for Black and Latino Publishers

At the recent Association of Alternative Newsmedia conference, Editor & Publisher gathered a panel of publishers to discuss digital revenue growth for Black and Latino publishers. Hosted by E&P publisher Mike Blinder, the panel focused on the GNI Ad Transformation Lab, geared toward helping Black and Latino publishers with ad strategy and digital revenue. Watch the panel discussion on the E&P Reports vodcast here.

Self-Care for Burned-Out Media Professionals

This week, Hannah Storm of Journalist.co.uk shares her self-care tips for media professionals stretched thin by the pandemic. Among them: reducing notifications and limiting meetings. Read the complete list here.

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