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Magazine Content at the Movies?

Posted on Monday, April 29, 2013 at 11:43 PM

In the news: Magazine publisher Condé Nast is making a play for the silver screen.

Recently, Condé Nast announced plans to create various Web series bearing its magazines brand names. Now, the publishing giant's entertainment division has set its sights on television and Hollywood. It's another step in the evolution of the magazines' editorial content delivery.

Current plans are to repurpose existing content for TV and the movies. Dawn Ostroff, president of the entertainment division, envisions a future where "the platforms are all going to blur." This will likely require restructuring of writer contracts to allow Condé Nast to option their content. Read more here and here.

Also Notable:

Creating a Strong Digital Publishing Platform

Chief product officer Lewis DVorkin of Forbes Media recently discussed some of the changes Forbes has made in response to the changing digital times. His Forbes.com article features eight of the most important changes. Among them: employing staff and writers "who write about what they know with an authenticity that more traditional editing hierarchies frown upon" and "a cost efficient, flexible editing structure that recognizes print and digital skills are different." Read the complete article here.

Launching a Magazine in 2013

In a recent Folio.com piece, Mary Long discussed some of the vital components of a successful magazine launch in today's marketplace. She discusses the importance of timing, the content itself, integrated marketing campaigns, and on-site presence at industry events. Read her discussion here.

ESPN The Magazine and Sponsored Content

ESPN The Magazine has joined the growing crop of publications experimenting with sponsored content. The sports magazine has teamed up with Coors to create a feature called "Cold Hard Facts." The magazine will maintain control of the content. The move adds fuel to the ongoing debate about the vanishing line between advertising and editorial content. Read more here.

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