The recent firing of a prominent magazine editor raises questions
about what behavior consititutes a firable offense.
By
William Dunkerley
Shivers are running through the editorial
community after the very public termination of the newly hired
editor-in-chief for Teen Vogue, a Condé Nast publication.
CNN
ran the headline, "Teen Vogue's new editor out of a job
after backlash over old tweets."
This matter came up when
the new editor, Alexi McCammond, "resigned" under apparent management
pressure regarding offensive online comments made in her teen years. She
had subsequently deleted the old comments and openly offered contrite
apologies for having said something not representative of her current
beliefs.
The old comments, however, were dug up by Condé Nast
staffers who, according to reports, disliked the selection of this new
editor and advocated firing her. According to CNN, the controversy
caused advertisers Ulta Beauty and Burt’s Bees "to suspend their
campaigns with the publication."
The New York Post
opined, "If Teen Vogue can fire an editor for her teenage
tweets, no one is safe."
EO Readers React
We
asked a sampling of Editors Only readers to share their reaction
to the controversy. We posed three questions: (1) Do you consider it
warranted to fire an editor over comments that were posted online during
her teenage years?; (2) Do you feel potentially vulnerable to someone
doing that kind of thing to you or your staff?; and (3) Is there
anything editors, as a professional group, should do to protect
ourselves from this kind of takedown? We received very thoughtful
responses. Here they are:
--Curt Harler, freelance writer at
curtharler.com: "You can't put today's values on yesterday's acts.
Well, you can, but it is unfair both to the individual and to society.
It is the height of intolerance and arrogance if one assumes that other
people do not change, grow, learn, re-evaluate, or mature as years pass.
Demanding resignation from a job based on a long-gone statement or
action is the height of bullying. To hold one's past against them would
mean George Washington never could command the Patriots in the
Revolution. After all, he had fought with the British, saluted Braddock,
and had supported British troops in the French and Indian War.
"Likewise,
we should revile John Adams, strip him of his patriotic reputation, and
condemn him as a traitor. He defended the despised British soldiers who
fired weapons at citizens during the Boston Massacre. (Worse, Adams got
the redcoats off with very light sentences -- mainly just a brand on
their thumbs.)
"In each case, the person changed. Cancel culture
practitioners need to recognize improvement and not try to stop the
clock on a person's life at a moment convenient to their argument de
jour. Ability to re-evaluate and embrace new ideas should be a positive
personality trait -- not a negative one."
--Donald
Tepper, editor, PT in Motion: "To answer your questions: 1. Maybe.
It depends on the nature of the comments and how long ago those 'teenage
years' were. Some remarks probably justify firing no matter how long ago
they were made. Comments advocating that an entire race or religion be
killed or eliminated would serve as justification, even if it were made
50 years ago. On the other hand, I can think of some comments that might
have been awkward jokes that could (and probably should) be forgiven.
The length of time since the posting (thus considering both the possible
maturing of the individual and different societal norms) also can make a
difference. An awkward joke 50 years ago might be far less serious than
a clearly homophobic or racist comment five years ago. In addition to
all that, we should consider the role of an editor. If the editor is to
be the public face of the brand, then politically the person must be
'clean.' If the editor toils away in a windowless paper-filled office
and isn't known to anyone outside of the publication, then the political
concern is not as great. That does not mean that the offense is any
less, or is watered down because the editor has little visibility --
only that if one of the roles as editor is to be a public face to a
publication, then there's an additional consideration beyond the
offensiveness of the remarks.
"2. In theory, yes. I can't recall
anything I may have done that would come back to haunt me decades after
my teen years. But someone could always make an allegation that I'd said
something, and it would be nearly impossible to refute it. Now, if I'd
written it (for me, this was well before Twitter or even the Internet),
that would be a different issue. Today, the best protection would seem
to be to think twice (or thrice) before doing or saying anything that
could be perceived as offensive or racist -- not by the person saying or
writing it, but by people who might take offense at what was written or
said. Even then, though, is that enough? A number of magazines are
running articles or entire issues on DEI -- diversity, equity, and
inclusion. But suppose a magazine runs an article on efforts in the
industry to promote DEI, but omits some group from the article. Maybe
the omission was inadvertent. Maybe the article profiles eight people --
different races, different religions, different sexual orientations, and
so on. But there may not be space to profile a ninth or tenth person.
And offense is taken. The magazine is accused of not fully representing
the spectrum of members, readers, or others. Meanwhile, there may be
readers who think the magazine is going too far with DEI and feel
they're being dismissed as racist and homophobic. You can't please all
the people all the time. But sometimes you may anger both ends of the
spectrum. All you can do is to do your best. Get other people involved
to read the material for any potential problems you may have missed."
"3.
I suppose a Code of Ethics is worth a shot, though I don't think it
would have much effect. One thing that might is a "Best Practices"
manual or guide. Something that could provide guidance to editors on how
to present DEI in their pages (and any other issues that might be
related). And especially to show that DEI isn't just a 'theme issue,'
but that it must be an organic part of the magazine. There are also a
lot of publication contests and this year, after Covid-19-related
stories, one of the most common themes is DEI. Perhaps a collection of
good, solid, articles that approach the issues raised regarding DEI in a
number of different ways. Give editors some examples of creative,
effective ways these issues have been handled by other editors."
--Howard
Rauch, president, Editorial Solutions, Inc., www.editsol.com: "While
I was chairing ASBPE's ethics committee a few years ago, it became
apparent that editors should anticipate the possibility they might be
asked to delete published information deemed harmful by the party making
the request. Will your policy be one of total refusal? Or will
exceptions be made? It's conceivable that some of those requests may be
from individuals seeking to bury a past experience."
--Gary
Burns, professor emeritus, Northern Illinois University journalism
faculty: "I think it would depend on the specifics. What were the
comments? How long ago did she make them? Did the employer try other
steps to resolve the situation? Was her performance good in other
respects? Did she sign a contract that allowed herself to be fired over
something like this?"
--Angela Hartley, senior managing
editor, JOGNN: "These are my opinions and not the opinions of my
employer. In the scenario given, no, I do not think firing was
appropriate. I think the amount of time since the comments were made and
whether a formal apology was posted are issues to take into
consideration. I think the content of the comments must also be
considered, e.g., advocating murder vs. calling someone fat. Both
offensive, obviously, but certainly not equally so.
"Personally
vulnerable? No. I don't post anything but garden and dog pictures on
social media. I am 'old school.' My political beliefs, stance on
controversial issues, etc. are my business, no one else's. I don't air
dirty laundry on social media.
"Is there anything we can do? Yes,
simple: If you are in a position where your comments could be used
against you, keep your controversial comments and beliefs to yourself
and off of social media. Isn't this common sense? The cultural pendulum
has swung very far in the direction of being 'politically correct.'
Anything you say could potentially offend someone, and you need to be
aware of that fact."
--A senior editor at a popularly
recognizable national magazine requesting anonymity: "I think it's a
horrible precedent to fire someone for their juvenalia. 'Lucky I've
never written or said anything offensive. Too bad about you guys,' I
joked to my friends on Facebook.
"Of course I feel vulnerable!
'Use every man after his desert, and who should 'scape whipping?' I
worry about the many run-ins -- with writers, publicists, activists --
I've had over the years, and wonder who is carrying a grudge. I recently
had a dispute with a writer who was upset when I complained about her
missing deadlines! In today's atmosphere she could absolutely try to
have me disciplined or fired.
"It's a terrifying time. I don't
know what a professional group can do about it other than to speak out
and urge publications not to respond in a knee-jerk way to accusations
about employees."
--Dave Fusaro, editor-in-chief,
Food Processing magazine: "I'll answer all three of your
questions, on the record, with a single (non)answer:
"I'm not
going to give you my thoughts. If I did, there would be people who
agreed and disagreed with me, and in the normal course of events both
sides are good and defensible. They create dialog. But in the current
climate, whichever side I take, people who disagree with me might very
well threaten me or my job."
Analysis
The
above reactions and concerns cover a lot of important ground.
According
to news reports, inappropriate online comments are not all McCammond is
being held accountable for. The Independent (and other sources)
added to the blame by reporting, "McCammond also faced criticism over a
photo from 2011 showing her dressed in a Native American costume on
Halloween."
I looked on Amazon and find that consumers can
readily buy costumes depicting Native Americans. There's one called,
"Women's Native American Indian Maid." It's also available in plus
sizes. There's a "Women's Tribal Princess" outfit. The model is shown
with tomahawk in hand. One can even be costumed as an actual historical
figure with the "Women's Sacajawea Indian Maiden Costume Set." Men can
get a "Deluxe Men's Native American Costume" that will make you look
like an Indian chief. Costumes for children are available too. (The
widespread availability of such costumes online raises much larger
questions regarding "cultural appropriation" that are beyond the scope
of this article.)
That leaves one to wonder how objectively to
define appropriateness in today's political climate.
Prince Harry
once stirred much criticism when he wore a Hitler costume to a party.
Perhaps he was ridiculing and not venerating the Nazi leader.
Nevertheless it's easy to understand how tasteless the costume was. But
does something foolish like that deserve what for non-royals could well
have been career terminal? On the other hand, if your job as editor will
put you in the public spotlight, you might be a sitting duck for
competitors seeking to denigrate your publication.
What strikes
me, however, is that the McCammond issue is not unique to editors. She
was targeted not because of something that was posted or published
recently. Someone had to dig deeply into her past. The unsavory tweets
that have been cited, reportedly, had been deleted by her a couple of
years ago.
Digging up dirt is something that has commonly been
practiced within our political culture. It's called opposition research.
And the dirt found is used for character assassination. If a person who
once took an unwise position learns to recognize it as a transgression
and alters his or her position, that's usually not considered good
enough. In fact, such learning and development is pejoratively labeled
as flip-flopping, another reason to nullify the person.
This
reputation savagery has apparently slipped from the political culture
into our general culture.
In the editorial community, for now,
all this is causing many to feel vulnerable. But we do have the power of
the press. It is hard to comprehend how unprincipled opposition research
and "cancel culture" is beneficial to society, let alone editors. Why
don't we use our editorial pulpits to create an awareness of the problem
for our audiences? Anyway, that's what I've tried to do here.
William
Dunkerley is principal of William Dunkerley Publishing Consultants, www.publishinghelp.com.
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